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Case Study 3

Company:Hair Extensions Now!
Owner:Lynsey McDonald
Employees:1
Age:2 years
Profile:Provide quality 100% Human Hair Extensions via our online store to both the public and trade. We also provide party nights and products to retail concessionaries.
Reason for Project:Upgrading and adding of new products, wanted to have a brighter and fun website that reflected the company image.
Website:www.hairextensionsnow.com

The Project
Before the Project my web presence was non-existent! I was lost in cyberspace. During the Project I worked with the team to ensure I got the website I really wanted. We covered ‘colour theme’, ‘design layout’ company image.

Now the Project's finished I have a massively improved business all thanks to my new site which I constantly update myself. I'm very happy with the outcome of the Project! It exceeded and still does exceed my expectations!

Feedback
The Project was excellent value for money. The advice given before I signed up for the Project was very pertinent, I felt I knew exactly what I was getting.

The design service was amazing! My site looks better than I could have imagined. The technical knowledge and expertise of the team is very good, whenever I feel perplexed with an issue I know I can rely on them for their opinion and help.

Running things as a project really helped me build up a picture in my head of what my site should look like and achieve.

The TOP timescales are very good, from my initial enquiry to site launch was just 6 weeks! In that time I received full training. I feel confident with my solution and can certainly manage it on a day to day basis.

Outcome
My website keeps on growing and growing! In the 6 months since it went live, my sales have quadrupled. The team have also given me expert advice on getting my page ranking higher. All in all, the advice and information they give out is priceless. It’s like a small business having their very own dedicated IT team!

I've also noticed a significant change in the way I’m thinking and operating as a business. I'm expanding into the retail sector by promoting our products into stores and am now working to build a ‘branded’ theme to my website with product characters to help customers associate with the products.

Testimonial
My whole experience has been incredible. From a business point of view, my company has come on leaps and bounds since the implementation of my new site. I got a website that truly reflects my company image and I continually work with the team to implement new ideas and strategies.

To increase sales, the team provided me with downloadable tools for customers that have proved a great success, something I could never have done with a ‘DIY' site.

I've noticed a significant ‘shift’ in my business from web enquiries that have led me to think of new business ideas. For example, when I started my business, I only provided hair to individuals but through my new website, I got enquiries from salons and trade which led me to offer products to this field. This is now a major part of my business all because of my Trade Online Project!

The service is exceptional value for the price and the support provided to me was great!

My TOP experience has been so important that I continue to tell other small businesses about them and how much they have done for both me and my business.

Total Cost: £899 (Project) + £144.99 (Hosting) = £1043.99.